Perplexity CEO Aravind Validates AdMesh as the Future of Revenue Sharing With Users
Perplexity CEO Aravind signals a shift toward revenue sharing in AI interfaces. This post explains why AdMesh’s intent-based, agentic model aligns with the future of user-first monetization.
The Problem
When I started AdMesh, it was clear that the agent economy had a structural gap:
- Brands waste billions paying for impressions and clicks with no guaranteed outcomes.
- Agents — GPTs, extensions, AI tools — have no sustainable revenue model.
- Users create intent, the most valuable signal in the ecosystem, but receive nothing in return.
This imbalance is why AdMesh exists: to close the monetization gap by aligning incentives between brands, agents, and users.
Aravind’s Validation
In a recent interview, Aravind Srinivas, CEO of Perplexity, described exactly this future. He explained how AI agents will change advertising:
- Ads will happen through agents, not as banners or pop-ups.
- Brands will compete to win a user’s intent in real time.
- And critically — revenue must be shared back with the user.
He contrasted this with Google’s model:
“The agent could charge some revenue for the apps trying to get your attention — and share it back with you. Google never does that. That way our margins are lower, but our trust is higher. And trust means higher lifetime value.”
Why It Matters
This is more than a prediction. It validates the core principles of AdMesh:
- Revenue Sharing with Users: Because intent belongs to the person who created it.
- Lower Margins, Higher Trust: Sacrificing margin to win loyalty and lifetime value.
- Agent-Native Ads: Ads become aligned with preferences and decisions, not manipulative intrusions.
Where Google’s model was built on extracting 100% of auction revenue, the agent economy will be defined by trust, alignment, and shared value.
AdMesh’s Role
AdMesh is the infrastructure powering this future:
- A protocol for standardized offers, attribution, and payouts.
- A network where brands can pay for outcomes, not wasted impressions.
- A trust-first system where users benefit directly from the monetization of their intent.
Conclusion
When the CEO of Perplexity — one of the most innovative AI companies today — validates revenue sharing with users as the only sustainable model, it’s a signal:
The era of extractive advertising is ending.
The future belongs to agent-native monetization where users share in the upside.
AdMesh is building that future.
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