Insights on AI advertising, publisher monetization, and the future of intent.
Practical articles for brands, publishers, and AI platforms learning how advertising and monetization work inside AI-driven discovery and decision flows.
AI Marketing articles
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Top Marketing Channels to Grow Your Brand in the Age of AI Discovery
A practical guide to the marketing channels that still grow brands, and the new AI-driven channel smart teams should start testing now.
Top 5 Companies Building the Next Agentic Advertising Infrastructure
A research-backed look at five companies building the next agentic advertising infrastructure, from AI-native recommendation systems to programmable brand and monetization layers.
How Publishers Can Monetize Commercial Intent Without Adding More Display Ad Slots
A monetization framework for publishers that want to capture high-intent commerce moments without increasing ad load or hurting user experience.
How to Monetize an AI Assistant: Ads, Affiliate, Subscriptions, and CPX Compared
A decision guide for AI product teams comparing subscriptions, affiliate, ads, and CPX monetization models for assistants and agents.
Turning Insights Into Income: How AI Platforms Are Monetizing Intelligence
AI platforms are moving beyond subscriptions to monetize intelligence itself. This post explores how insights become income—and why intent-based, agentic monetization is the next shift.
The Rise of Performance-Based AI
As AI interfaces replace browsing, advertising shifts from impressions to outcomes. This post explores the rise of performance-based AI and why intent, trust, and results now define monetization.